Who we are

Alison Crowther is the founder of MadeToLast

Alison is a coach, consultant and trainer in the fields of positive psychology, conflict resolution, and stakeholder and public engagement, particularly in the environmental, social and science sectors. She has worked for the past 12 years advising central government how to work with the public to create new policy on complex science and ethical issues. During this time she has and has mentored many resilience projects, from space weather, nanotechnology and the use of stem cells to communicating flood risk. She has over 19 years experience working in the UK and internationally with central and local government, business and the third sector.

Alison works to encourage deeper connection and collaboration with others, learning from science and nature to form more resilient systems – be they at work or in the community. She coaches people in decision-making positions to take on new, brave management cultures that properly empower staff, reduce stress and create satisfaction and meaning for the whole system. She also mentors and delivers creative and engaging processes from senior strategy workshops, and team away days to flood-themed street events.


Alison has a degree in Music, a Masters in Psychology, a Diploma in environmental technology and a professional qualification in leadership coaching from the Insitute of Leadership Management…. plus a deep interest in happiness and contentment – to which end she dances with Bristol Samba!




kate  Kate Swatridge – Associate

Kate helps businesses and organisations to navigate their way through messy problems and complex decisions. She draws on an extensive toolkit of soft and hard analytical methods enabling clients to understand systems, explore scenarios, test assumptions, decide between priorities, allocate resources more effectively, quantify costs and benefits, understand and manage risk. Her projects invariably help clients to make better, more robust and defendable, evidence-based decisions.

Kate will bring out a shared understanding of complex issues; work with you to map your systems, interdependencies and information flows so that together we can design the right qualitative or quantitative analyses, model or tool for the job. She can also facilitate workshops and key meetings to involve stakeholders at an early stage, to ensure that informed decisions are made and supported. She has been designing, delivering and managing soft and hard analytical and decision support projects for clients in the private, public and voluntary sectors for more than fifteen years.

Kate has a degree in Statistics, Computing, Operational Research and Economics, holds a professional qualification as a facilitator and a Permaculture Design Certificate. Permaculture is a system of ecological design used to create solutions to meet human needs while ensuring a resilient future. Kate co-founded an urban food growing network in London which had the dual aims of reconnecting people with their food and bringing together neighbours to create street level communities across South London. Kate draws on the ethics and design principles of permaculture in her work, and in her spare time enjoys getting muddy in her veg patch!